Every expression begins before there are words for it.
Pukaar takes the language of Andaaz e Bayaan and breaks it down to its simplest form: letters.
The design carries Urdu letters.
Each one speaking of expression, identity and courage.
Almost like a thought slowly finding its voice.
Because before there is a sentence, there is a word.
Before there is a word, there are letters.
And before all of it, there is a pukaar within us asking to be expressed.
